MEDIA. NEWS, EVENTS, & EVERYTHING ELSE GOING ON AT BENZTOWN.
14 December 2016
BEHIND THE SONG: COUNTRY
LOS ANGELES, CA, DECEMBER 14, 2016— Benztown, a global leader in radio imaging, voiceover, programming and jingles, announces that it has launched the Classic Country format’s “Behind the Song” series, 30-second audio documentaries that give Country radio listeners a comprehensive look at the stories behind the biggest Classic Country songs of all time. The new audio series for Country radio stations is an addition to Benztown’s “Behind the Song” audio documentaries for the Classic Rock format, launched earlier this fall. Both are available now through Benztown and Westwood One’s Avalanche Imaging Library. Each category will be updated weekly moving forward, for a complete library of stories behind the top 100 songs in each genre.
Behind the Song Audio Documentary
The “Behind the Song” stories are intertwined with the music and roll right into the song itself, giving listeners a continued look into their favorite music and giving stations turnkey content directly related to the core artists of the station.
Scott Mayton, Director of Programming and Imaging, Benztown, said: “From love, life, the dirt roads and drinkin’, country has some of the best songs in music. Horsepower is now ready to give your listeners an in-depth look at their Classic Country favorites while keeping the music moving and the audience fully engaged. Produced by Mike Lindsey and written by Fred Bronson, this feature will create a new connection between the listener and the song, and make them love your station even more!”
For more information about the “Behind the Song” series and Benztown’s imaging libraries, contact Masa Patterson at (818) 842-4600 or at [email protected].